Pete’s back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of “price elasticity” and talks about 6 factors that can help you when putting your prices up.
Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves.
Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.
Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.
Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.
Pete and Dom discuss branding, and Pete explains why branding and brand awareness should be a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.
Pete and Dom discuss the Marketer’s Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini’s Influence factors and The Marketing Symphony as example frameworks to check against.
In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the “real world media” using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.
This week, Pete and Dom talk to Steve Cunningham from Read It For Me, and they find out how Steve goes about reading all the books inside Read It For Me and how how takes notes and turns them into the reviews inside the service.
This week, Pete and Dom go back in time and re-live Pete’s first big business success – the time he sold the Melbourne Cricket Ground for $500! It’s a great process to study, as it covers lots of topics they’ve talked about before, all in one project.
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