Pete’s back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of “price elasticity” and talks about 6 factors that can help you when putting your prices up.
Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.
Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.
Pete and Dom discuss branding, and Pete explains why branding and brand awareness should be a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.
In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the “real world media” using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.