7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur.

This week, Pete and Dom discuss “Low-Hanging Fruit” – things that everyone can try as a way to improve one or more of the 7 Levers of Business. There are lots of different tips and there should be something for everyone to implement and benefit from.

Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks.

Pete and Dom discuss the results of a recent Preneur Community survey on Pete’s Blog at PreneurMarketing.com. Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show.

Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day.

This week Pete and Dom revisit the 7 Levers of Business, their framework for analyzing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result.

Dom talks to Pete about Video, and how it can benefit every business as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course.

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.

This week, Dom and Pete discuss Lazy Marketing – not making the effort to send targeted, quality messages, or using technology to blast out marketing because it’s “free”, rather than using appropriate technology to enhance the message.

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs – two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more.