7Levers.com is LIVE! In this special edition, Pete and Dom talk about the 7 Levers of Business Home Study Course, and also Preneur Platinum, the private members area where they hang out, give insider info and answer your questions about all things Preneur.
Pete and Dom discuss the results of a recent Preneur Community survey on Pete’s Blog at PreneurMarketing.com. Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show.
Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day.
This week Pete and Dom revisit the 7 Levers of Business, their framework for analyzing and improving your business by focusing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result.
Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.
Pete talks to Dom about Marketing Nouns vs. Marketing Verbs – two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more.