This week, Pete and Dom discuss the problems your clients might face if you forget that you have knowledge that they don’t. They give some simple tips on how you can help your clients to feel at ease with you, and the products and services you provide.
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Pete chats with Trevor Young, author of microDOMINATION — a book about leveraging the power of the Internet and social media to build a personal brand and grow your business, and they talk about the importance of creating quality content in this process.
This week, Pete talks to Wayne Breitbarth, author of The Power Formula for LinkedIn Success. They discuss the benefits of using LinkedIn as a business owner and entrepreneur, and the basics of getting started. Plus, Wayne highlights some power features.
Pete and Dom continue the If I Was… series with a discussion around Yoga Teachers and Yoga Studios, and how the 7 Levers of Business can be used as a framework to improve those specific kinds of businesses (or any other kind of business, really).
Pete talks with Heather Smith, author of Learn Small Business Start-Up in 7 Days, and a certified Xero Accounting Software Consultant. They talk about the book, the main mistakes that people make when starting a small business, and how to avoid them.
In this episode, Dom continues the Foundations series. This time he talks about one of the most difficult challenges for a lot of small businesses: sticking to your Core Business. He talks about the reasons for doing this, and the benefits it can bring.